(May 11, 2022, New York, NY) – Breakthru Beverage Group, a leading North American beverage distributor with operations in the United States and Canada, today announced the grand opening of its state-of-the-art 282,000 square foot facility in Middletown, Delaware. The new facility will consolidate the company’s existing operations in Delaware, increase efficiency and improve customer service.
“At Breakthru, we remain committed to being the best, most forward-thinking partner and easiest distributor to work with in the industry. We strive for continuous improvement and move forward with greater pace, agility and openness to explore new avenues to drive innovation, and this includes significant investment in the backbone of our business, our operational capabilities “, said Tom Bene, President and CEO of Breakthru Beverage Group. “We continue to evolve our road-to-market approach and advance capabilities in strategic channel and account excellence, operations and supply chain, analytics and insights, and digital and e-commerce to better serve our partners and today’s end consumer.”
The new facility is centrally located in Delaware and close to airports and major highways, which will enable efficient service throughout the state. It includes expanded loading areas and new in-line picking modules, conveyors and palletizers to meet peak season demands. Beyond warehouse operations, the new facility also includes 25,000 square feet of office space. To service Delaware’s growing beer portfolio, an additional 30,000 square feet of cold room capacity was included in the new facility. These investments ensure the company will keep pace with growing business success in Delaware and reflect Breakthru’s evolving demand planning and improved logistics put in place to deliver products with reliability and efficiency. unmatched.
“The new plant in Delaware is a response to our continued growth in this region and a reflection of our commitment to the Delaware market and to providing better service to our suppliers and customer partners in this region. Along with this investment comes an ongoing commitment to strategic initiatives that will help our customers and suppliers thrive,” added Tim Danin, Executive Vice President of Breakthru Beverage Group, Delaware. “Overall, the new facility will enable more streamlined execution and faster, more agile service to the Delaware market as it continues to grow and evolve.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada, representing a comprehensive portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns an agile and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visitwww.BreakthruBev.com.