Breakthru Beverage Group strengthens its CBD portfolio with the Cloud Water Brands partnership

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New York-based beverage brand also gains wider distribution in the US for Cloud Water CBD and Cloud Water + Immunity

NEW YORK, September 29, 2021 – Cloud Water Brands (CWB), the New York-based beverage brand with a range of functional benefits specializing in creating affordable and accessible health and wellness beverages has announced a partnership with Breakthru Beverage Group, a leading North American Beverage Distributor with operations and subsidiaries in 14 U.S. markets and across Canada, as part of the distributor’s plans to expand its CBD beverage portfolio. This partnership follows Breakthru’s entry into the CBD beverage space last month and reflects the company’s growth strategy which includes investments in emerging categories to meet changing consumer demands.

“We are committed to building a strong and diverse portfolio that includes innovative expansion opportunities such as CBD drinks to meet changing consumer demands,” said Drew Levinson, Breakthru Beverage Group Vice President, Business Development, Brands emerging. “By developing our portfolio of CBD drinks with Sprig and Cloud Water, we are expanding our offering, expanding our expertise and ensuring that we are at the forefront of innovation for our customers. We have made significant investments to support the training and learning of associates in the category, so we feel ready and able to be a leader in this emerging segment.

Marc Siden, co-founder and CEO of Cloud Water, expanded: “We were looking for a partner with the right footprint to bring our CBD drinks to market in a smart and strategic way. By partnering with Breakthru and building on the knowledge gained through their Canadian cannabis brokerage firm, Kindred, we are well positioned to continue our journey and expand our reach.

Building on the company’s cutting-edge technology foundation, Breakthru will use an enhanced approach to marketing for CBD beverages centered on BREAKTHRU NOW, the Company’s proprietary e-commerce solution, with the third-party e-commerce partner Provi and the company’s customer service. .

Breakthru will distribute Cloud Water’s Sparkling Hemp and Immunity Beverages, which are made with premium plants and all-natural ingredients selected to balance the stresses and strains of modern life, Arizona, Colorado, Florida, Illinois, Virginia and Connecticut through its CDI Subsidiaries.

In addition to the partnership with Breakthru, Cloud Water’s distribution continues to expand across the country, fueled by consumer demand for holistic and healthy drink options, and includes recent deals with Stop & Shop, Bristol Farms, Jewel Osco, Nugget Market, Jimbo’s and Dynamo Specialty Distribution. Cloud Water will soon be available in approximately 3,000 locations, and is expected to be in more than 3,500 by the end of 2021.

About Cloud Water Brands:

Founded in 2019, Cloud Water Brands is a New York-based beverage brand with a range of functional benefits providing health and wellness products at an affordable price for everyone. The company offers a line of CBD sparkling waters and a line of immune-boosting functional drinks with mouth-watering flavors inspired by the city’s mixology industry. Cloud Water Brands is focused on innovative functional drinks that empower people to take charge of their health by providing delicious, science-based natural products that promote physical and mental well-being. Cloud Water sparkling drinks have been featured in POPSUGAR, Byrdie and BevNet, among others. www.cloudwaterbrands.com.

About Breakthru Beverage Group:

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a comprehensive portfolio of alcoholic beverages, spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns an agile and insightful approach to sales, marketing and operations. Family ownership is active in the business and is committed to being custodians of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.


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