Beverages

Drizly Reveals Snapshot of Alcoholic Beverage Giveaway Trends From 2021 | State


BOSTON, December 9, 2021 / PRNewswire / – It’s officially giveaway season, which means shoppers are looking for the best gift ideas for family and friends. Regarding beer, wine and spirits, drizzle, North America The world’s largest alcohol and on-demand delivery e-commerce platform, today reveals top trends among the over 750,000 alcoholic beverage gifts sent this year to Drizly to inspire your holiday list – especially for those who can shop at the last minute.

So what have North American consumers got on Drizly in 2021?

Most popular gifts on Drizly, 2021 (so far)

  1. Champagne Veuve Clicquot Brut Label Jaune
  2. Champagne Moët & Chandon Imperial Brut
  3. La Marca Prosecco
  4. Casamigos Blanco
  5. Box Champagne Veuve Clicquot Label Jaune
  6. Tito’s artisanal vodka
  7. Rosé of the whispering angel
  8. Champagne Veuve Clicquot Rose
  9. Champagne Dom Pérignon Vintage
  10. Woodford Reserve Kentucky Straight Bourbon Whiskey

Most talented subcategories on Drizly, 2021 (so far)

  1. Champagne
  2. Red wine
  3. Bourbon
  4. White wine
  5. Scotch Whiskey

In addition, there were a lot of interesting gift orders. A $ 6,599 The bottle of Macallan Fine Oak 30 Year Old Single Malt Scotch was the most expensive gift, and only one Drizly consumer sent 159 gifts this year alone. Flavored malt drinks were also fun giveaways this year, with over 2,600 assorted packs of White Claw and 2,200+ Smirnoff Ice delivered.

While gifts were sent to all 33 states of North America where Drizly operates, some cities have reigned supreme as the best gift givers. New York City sent the most gifts since the start of the year, followed by Chicago, San Francisco and Los Angeles. Among the states that sent the highest volume of gifts, New York once again at the top of the list, with California, Massachusetts, Texas and New Jersey come after.

“More and more consumers are turning to Drizly to send gifts to their friends, family and colleagues. “ actions Liz Paquette, Consumer Insights Manager at Drizly. “Freebies have seen massive growth on Drizly, especially over the past two years, having increased by 150% in share since 2019. 2021 to date, over 10% of orders on Drizly have been freebies. Knowing that alcohol is one of the less popular vacations. gifts and looking at sales in 2020, we expect that number to double as we move into the holiday season. “

Making gifting drinks even better, Drizly is the perfect solution for holiday gifts this year. Easier than battling shipping delays and more exciting than a gift card, Drizly offers the best way to browse and gift the widest selection of beers, wines and spirits. With options of shipping or delivery from a local liquor store, shoppers can schedule up to two weeks in advance or even at the last minute for under 60 minute delivery straight to their doorstep. gift.

For more information on Drizly, please visit Drizly.com, download the Drizly app (App store and google play) and follow Drizly on Facebook, Twitter and Instagram.

About Drizly

Drizly, an Uber company, is North America the largest online liquor market and the best way to buy beer, wine, and spirits. With the speed and convenience of on-demand or scheduled delivery, Drizly partners with retailers in over 1,700 towns offer consumers of legal age to consume an unrivaled selection and a transparent and personalized shopping experience. As an industry leader, Drizly partners with retailers to bring their shelves online, helping them reach new customers, leverage key market and customer insights, and diversify their businesses to increase their sales. Learn more about Drizly.com, download the Drizly app (App store and google play) and follow Drizly on Facebook, Twitter and Instagram.

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