Vineyards

Japanese whiskey brand Fuji Whiskey debuts in the United States


New York, New York State – Distinguished Vineyards & Wine Partners (“DVWP”) announces the US debut of FUJI Whiskey, the acclaimed and remarkable grain, and blended whiskeys from Japan. Launched in the United States for the first time in the brand’s history, FUJI Single Grain Whiskey ($ 94.99) is now available in select locations nationwide with FUJI Whiskey ($ 59.99) expected to arrive in November. Both expressions will be available nationwide on and off site.

The Mt. Fuji Distillery was established in 1973 to bring the best of Japanese craftsmanship to life while employing Scottish, American and Canadian whiskey-making methods under one roof, a fusion that celebrates the heritage. world of whiskey. Named after one of Japan’s most iconic landmarks, the Mount Fuji Distillery is located a few kilometers from the top of Mount Fuji and is one of the world’s whiskeys to use the snowmelt of the mountain in its production. production. The 50-year journey from melting snow from the top of Mount Fuji to the depths of an underground aquifer to the distillery results in a particularly clear, pristine and soft water that is the basis of the distinctive expressions of FUJI Whiskey.

Master blender Jota Tanaka calls it the “precious gift”. Tanaka is one of the 2017 Icon of Whiskey Award winners, with 30 years of industry experience in Japan and the United States and is only the second Master Blender in the 48-year history of the Mt Distillery. Fuji.

“It is an honor for us to bring FUJI Whiskey to the US market and to share such an exceptional line of whiskeys which represents the culmination of approximately 50 years of distilling experience in Japan,” said Steve Myers, Managing Director of Distinguished Vineyards & Wine Partners of North America. “We believe in celebrating the distinctive attributes that place of origin can impart on flavor profile and style, and no other Japanese water source is more pure or iconic than the glacial snowmelt from Mt. Fuji in Japan itself. I am delighted that whiskey lovers in the United States now have access to these special whiskeys that have never been available before outside of Japan except France.

FUJI Single Grain Whiskey is a blend of three different grain whiskeys, each distilled using three different methods, each with its own unique flavor profile. The American features a heavier, richer, fruity floral style; the Canadian type is medium, succulent and delicately fruity; and the Scotch type is known for its lighter, smoother but convincing qualities. The result is a delicately fruity whiskey, both mellow and multi-layered.

The expression FUJI Whiskey highlights malt and grain whiskeys, including three different types of grain whiskey, creating a flavorful, complex and perfectly balanced liquid. FUJI whiskey is very tasty, multi-layered, complex and perfectly balanced due to the different types of whiskeys that are blended. The expression is a blend of Japanese and Scottish whiskeys.

“We are incredibly proud to partner with Distinguished Vineyards & Wine Partners to launch the global rebranding of Mt. Fuji Distillery here in the United States. The quality of the whiskey, the team and the packaging is best in class, ”said Richard Driscoll, executive vice president of spirits for Winebow Fine Wine and Spirits. “At Winebow, we believe spirits from Japan are the next exciting frontier, as Tequila was ten years ago. “

The Mt. Fuji Distillery has a long history of awards and accolades and is considered a leader in Japanese grain whiskey. The FUJI brand has a remarkable pedigree which includes: the 2020 Trophy of the International Spirits Challenge; Best grain and gold in the world at the World Whiskeys Awards 2020; and “World Best Grain” of the World Whiskeys Awards four times in five years.

For more details on FUJI whiskey, please visit fujiwhisky.com and where to find both expressions at retail and in restaurants, visit findfuji.com.

ABOUT FUJI WHISKEY

FUJI Whiskey is named after Japan’s most iconic landmark, Mount Fuji, which is a UNESCO World Heritage Site, cultural inspiration, and the location of the Mount Fuji Distillery just 12 km from the top of the mountain, surrounded by a pure forest. Founded in 1973 to bring together the best of Japanese craftsmanship with Scottish, American and Canadian technology under one roof, it is the closest distillery to Mount Fuji in all of Japan. Named after one of Japan’s most iconic landmarks, the Mount Fuji Distillery is located a few kilometers from the top of Mount Fuji and is one of the only whiskeys in the world to use the snowmelt of the mountain in its production. The 50-year journey from melting snow from the top of Mount Fuji to the depths of an underground aquifer to the distillery results in a particularly clear, pristine and soft water that is the basis of the distinctive expressions of FUJI Whiskey.

The Mt. Fuji Distillery has a long history of awards and accolades and is considered the leader in Japanese grain whiskey. The 2020 awards on the new FUJI brand include the trophy at the International Spirits Challenge, the best grain and gold in the world at the 2020 World Whiskeys Awards. This adds greatly to the brand’s pedigree which includes winning four times in five years the World Whiskeys Awards “World Best Grain”.

ABOUT THE DISTINGUISHED VINEYARDS AND WINE PARTNERS

Formed in 2008, Distinguished Vineyards & Wine Partners is a vibrant mid-size wine company that includes a collection of iconic wineries from some of the world’s most prestigious wine regions. Recognized as benchmarks for their appellations, the Distinguished Vineyards portfolio includes the highly regarded Argyle Winery in Willamette Valley in Oregon, MacRostie Winery and Vineyards in Sonoma County, Markham Vineyards and TEXTBOOK in Napa Valley, as well as Wither Hills in Nova Scotia. -Zeeland. Dedicated to excellence, social equity and sustainability, Distinguished Vineyards includes over 1,000 acres of certified sustainable vineyards. Wither Hills holds Sustainable Winegrowing NZ accreditation and its vineyards are certified organic by BioGro NZ, Argyle in Oregon is LIVE certified, MacRostie is California Sustainable Winegrowing certified, and Markham Vineyards is certified both Napa Green and Fish Friendly Farming. For more information, visit dvwinepartners.com.

For more information:
https://fujiwhisky.com/


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