Soy Ordinances: Japan Enforces Stricter Beverage Labeling Rules to Reduce Fraudulent Claims and Ensure Fair Trade
Japan has announced stricter labeling regulations for soy milk and other soy drinks in an effort to prevent fraudulent or exaggerated claims and ensure fair competition among brands in the marketplace. very competitive place.
Soy milk is a very popular drink in Japan due to the presence of a large population of lactose intolerant people – some researchers estimate this figure at 90% – as well as the gradual increase in demand for drinks made from it. of plants.
The Japan Fair Trade Commission (JFTC) and Consumer Affairs Agency (CAA) recently issued stricter labeling rules for soy milks and beverages, covering both liquid and powdered forms of these. this.
“These new labeling rules will be enforced under the Fair Competition Code to prevent unreasonable marketing and consumer attraction [by the product brands]to ensure that consumers are able to make fully voluntary and rational choices when purchasing soy beverages,”the two agencies said via a joint statement.
Nepalese peanut butter brand Sanchai, which was founded to provide much-needed jobs for women, is looking to rebound from its COVID-19-related downturn by exporting to Singapore and exploring market opportunities in the United States.
Founded by Japanese entrepreneur Naka Kotobuki, the company started selling natural peanut butter and a sugar-free version in 2018.
The peanuts are grown locally in Khotang, a district at the foot of the Himalayan mountains at an altitude of 1,500-1,800m, and processed at the Sanchai factory also in Khotang. In Nepal, the products are sold in some supermarkets and grocery stores in Kathmandu. , with tourists its main clientele. The company also exports to Japan, Kotobuki’s home country, through its online store.
She says: “In Nepal, few people eat peanut butter. But, Nepal attracts many tourists who enjoy it, so we thought it might be a good memory for them..”
Meiji Market Snapshot: Sales of functional yogurts continue to fall, but sports nutrition is booming
Sales of Meiji’s functional yogurt in Japan have declined due to leveling demand and increased market competition, but sports nutrition is on the rise, the company said.
Net sales of functional yogurt fell 12% to ¥24.2 billion (US$209 million) from the third quarter of fiscal 2020.
Reduced functional yogurt sales also caused the company’s overall sales and operating profit of its yogurt and cheese business to decline by 7.9% and 26.7% in Q1-Q3. fiscal year 2021 compared to the same period of fiscal year 2020.
Craft and Care: Kirin Brewery will focus on craft beer growth, beverage unit targets immunity boosting
Kirin Brewery and Kirin Beverage have announced their respective business strategies for the coming year, with the former focusing on bolstering its craft beer sales and the latter on growing its immune care mainstay.
Japan is revising taxes on alcoholic products, reducing taxes on regular beer (50% malt or more) and increasing taxes on RTDs (canned cocktails), wine, as well as so-called “new genre” products and happoshu. The goal is to unify taxes across all categories by October 2026, which is expected to boost beer demand in Japan.
Nearly nine out of ten people surveyed online in Japan have never heard of Health Support Pharmacies (HSPs), a new category of pharmacies that offer consultations on diet, nutrition, health foods and nursing, as well as prescription drugs.
Of the 10,000 respondents, only 2.6% knew what health service providers were, while only 9.2% said they had heard of them.
Despite low awareness of HSPs, 44% of respondents wanted to use HSPs in the future, after the services had been explained to them.
Researchers from the National Institutes of Biomedical Innovation, Health and Nutrition in Tokyo, Japan, who conducted the survey, said it was important to raise awareness of PSSs, amid growing use of natural foods.