Beverages

Liquor Authority presents findings of inquiry into Ashleigh Barty Beer case following win at Australian Open 2022

All of Australia erupted in joy when Ashleigh Barty beat Danielle Collins to win the Australian Open women’s title. The victory called for a celebration for everyone, including Barty herself. Joining a talk show on Channel 9, Barty was offered a beer by the crew. Accepting the bear, she then chatted with former Australian tennis players Casey Dellacqua and Alicia Molik.

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However, all did not go well as Australian TV presenter James Mathison criticized the act, alleging that Channel 9 was “glorifying beer”. Following a complaint, the Alcohol Beverages Advertising Code (ABAC) has taken the matter up for investigation. JThe agency released its findings earlier today.

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ABAC has published the findings of the investigation involving Channel 9 and Ashleigh Barty

The complaint raised in the matter accused the chain of glorifying and glorifying alcohol. He also called the act misleading if it was a paid promotion.

Clearing allegations, the beer company Carlton & United Breweries responded to the complaint saying it had no contract or partnership with Channel 9 to promote its products.

Considering all statements and adding them to its investigation, ABAC has published the results of its investigation.

Findings suggest the incident did not breach any codes, as he later dismissed the complaint. In support of their findings, the Alcoholic Beverage Advertising Code noted, “Many Australians like to drink beer responsibly, and we reject the notion that depicting panelists taking moderate sips of beer on TV constitutes irresponsible or offensive behavior in any way.”

The discoveries did not stop there. The organization gave special mention to the show’s broadcast times. The show aired at 9:45 p.m. local time. According to the rules, this is a time slot during which alcohol can be advertised.

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Barty beats Danielle Collins to clinch first Australian Open crown

Top seed Ashleigh Barty has reached the Australian Open 2022 final in the most magnificent fashion. Although she won the tournament without dropping a single set, the Aussie won another unique record. In his run to the final, Barty did not allow his opponents to win more than 3 matches in 11 of the 12 sets played.

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American tennis star Danielle Collins, meanwhile, had a decent run at Melbourne Park on her run to the final. She suffered a few matches in three sets to reach the final.

Tennis – Australian Open – Melbourne Park, Melbourne, Australia – January 25, 2022 Ashleigh Barty of Australia celebrates her quarter-final victory over Jessica Pegula of the United States REUTERS/Morgan Sette

It was the 4th meeting for the two players with Barty leading 3-1 in the head-to-head race. Trading heavy groundstrokes, the two players kicked off the first set playing the highest level of tennis. However, it was Barty who earned a decisive break and won the set, 6-3.

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Making a strong comeback in the second set, Collins battled the Australian and led the set to a tiebreaker. However, the local favorite bounced back emphatically to clinch the tiebreaker as well as the ‘happy slam’.

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