Liquor

Online alcohol sales set to catch up in Kerala as Consumerfed also launches virtual reservation

Thiruvananthapuram: The Kerala tipplers have much to celebrate. Now you don’t have to wait in long lines to buy your favorite alcohol.

Following in the footsteps of Kerala State Beverages Corporation (BEVCO), Consumerfed has also introduced an online reservation service for spirits.

Now you can buy alcohol, including imported brands, by logging into https://fl.consumerfed.in/.

You must create an account on the site to make any purchase. A valid mobile number is required.

How to buy alcohol online through Consumerfed:

* To register, enter your mobile number and enter the one-time password (OTP) sent to you.

* Then enter your name and declare that you are over 23 years old.

* Select the district and the Consumderfed store from which you want to make the purchase.

(If you are unsure of the stores near you, the Google Maps functionality built into the site will be helpful)

* Select the alcohol you want and add it to your basket.

* To check, pay via a card (debit or credit), net banking or UPI.

Once the alcohol is packed and ready, a message will be sent to your cell phone number with an OTP.

* Present the message to the store to package your alcohol.

No more worries, just choose

At the time of writing this article, Pandikudy’s Consumerfed store Ernakulam carried a wide range of spirits: rum, brandy, whiskey, vodka, gin, and tequila.

While the selection of foreign spirits is slim, Kerala drinkers can be happy that they no longer have to wait in long lines.

There is also a good collection of beers and wines to choose from. The ability to mark the selected alcohol as your favorite saves time on subsequent visits to the site.

Onmanorama noticed that you have to enter your mobile number each time you need to order on the site.

However, the OTP received on subsequent transactions was the same as the first one obtained during check-in.

In the coming days, while it has been predicted that heavy rains are likely over much of Kerala, this online system is likely to see a large part of the early adopters.

How did the first online initiative go?

After the success of BEVCO’s pilot system – BevSpirit – it can be said that this will certainly be the case with the Consumerfed initiative.

Initial evaluations of the project indicated that the introduction of online payment services significantly reduced congestion outside alcohol outlets.

Over the past five years, the sale of alcohol has amounted to Rs 65,000 crore per year. This is almost equal to Kerala’s annual income.

Despite an alcohol tax of around 200%, Kerala leads the country in alcohol consumption.

Only the state agency BEVCO and Consumerfed are allowed to wholesale and retail alcohol, including beer and wine.

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