Salud Beverages raised US $ 1.1 million, which contributed to its robust expansion plans and diversified product portfolio

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Bangalore, Karnataka, India – Business Wire India

Salud Beverages, an Urban Lifestyle brand that launched in Karnataka earlier this year, raised $ 1.1 million in March 2021. The venture capital fund, made up of actors and HNI, includes the entrepreneur in Indian series and lead actor Rana Daggubati, and former Microsoft India CEO Srinivas Koppolu, among others backed by Anthill Ventures of Prasad Vanga.

The fund has been primarily used to establish a formidable retail presence with the flagship brand Salud G&T 2.0, a bottled gin and tonic cocktail, as well as to build a diverse product portfolio. This has enabled G&T 2.0 to be available in over 500 outlets, with 250,000 bottles sold and a growing consumer base every day.

After successfully launching the brand in Karnataka, releasing the country’s first RTD gin and tonic in a bottle, Salud went on to introduce Salud Merch and Salud Sessions. Salud Merch offers an exclusive line of fashion and lifestyle merchandise and accessories. Salud Sessions, the music label, collaborates with top DJs across the country to create compilation volumes of electronic beats, accompanied by music videos.

Sharing his perspective on Salud’s journey so far and the market in general, Ajay Shetty, Founder-Director of Salud Beverages said: “We are a focused brand that strives to place India on the market. global menu, alongside the best countries in the world, featuring some of the finest spirits including bottled cocktails, craft spirits, soft drinks and more. aim to become an ambitious global lifestyle brand. “

Ready-to-Drink (RTD) cocktails are fast becoming the drink of choice for millennials and connoisseurs alike. Everyone is heating up at the idea of ​​bottled cocktails, and it touches on demographics, culture, and lifestyle.

Salud G&T 2.0 is currently available in three refreshing flavors – Original, Cucumber and Lavender, all of which are distilled in Goa. These bottled cocktails are made with English juniper, plants from Europe and the best Indian tonic, providing consumers with a premium experience at affordable prices.

The Indian ecosystem of alcobev has become increasingly dynamic in recent times. This is the result not only of the arrival of many players in the market, but also of the appetite of a constantly growing consumer base that has shown great interest in healthier, more responsible and more consumer options. unique and modern. Reports indicate that the global RTD cocktails market size is expected to reach $ 1,775.1 million by 2028, and that India is full of potential, ranking among the top 3 alcoholic beverage markets in the world.

In the coming days, Salud will expand its presence in other markets such as Goa and Orissa and other national markets. It will also add new flavors to the G&T 2.0 range, as well as new offerings in the alcoholic and non-alcoholic beverage segments. It plans to triple its current sales by the end of fiscal year 2021-22. Entering the international markets of the Middle East and Europe is also part of the long-term strategic plan which is expected to materialize by the end of the year.

About Salud drinks

The brand may be called Salud Beverages, but it’s much more than that. It is an urban lifestyle brand, aspiring to go global, with life and lifestyle as its philosophy, an inclusive mindset and universal appeal. It aims to empower people with modern, exclusive, socially responsible and exciting ways to bond with their tribe, connect with themselves and celebrate life in a whole new way – Life 2.0!

It all started with G&T 2.0 – a ready-to-drink gin and tonic that opened up a whole new segment in India for consumers looking for something fresh, convenient and easy to drink. G&T 2.0 has a truly modern vibe, with a flavor profile and an image that appeals to its target audience by being gender independent. It is a completely inclusive and diverse brand; it’s for everyone. The range of drinks will extend to a variety of natural flavors in the alcoholic and non-alcoholic space, each with the characteristic Salud vibe of freshness, modernity and easy style. Continuing Salud’s journey beyond the alcobev space, affiliations with music, fashion, and other upcoming lifestyle experiences will fall under the Life 2.0 umbrella.

Salud’s main investors are Prasad Vanga from Anthill Ventures, Rana Dagubatti, active player and investor and UrbanI, speed scaling partner. Salud was founded by Ajay Shetty, a former banker turned entrepreneur who successfully sold his old wine business, to lead and create a whole new lifestyle brand.

To view the image, click on the link below:

From left to right – Prasad Vanga, Anthill Ventures; Leading Indian serial entrepreneur and actor Rana Daggubati and founder and director of Salud Beverages, Ajay Shetty



Disclaimer: – This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI

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