New Delhi: Ready-to-drink gin cocktail brand Salud Beverages raised $ 1.1 million from a group of investors, including actor Rana Daggubati, former CEO of Microsoft India Srinivas Koppolu, and Anthill Ventures .
The Karnataka-based company retails three-variant packaged gin and tonic at more than 500 outlets across the state. The brand is poised to enter new markets such as Goa and Odisha, among others, as part of its plans to expand its reach after this funding.
The alcoholic beverage company will add new flavors to its line of gins and tonics as well as more products in the alcoholic and non-alcoholic beverage brands.
Salud G&T 2.0 is currently available in three flavors such as Original, Cucumber and Lavender, and is distilled in Goa.
The company plans to enter international markets such as the Middle East and Europe in the future.
It aims to eventually expand its portfolio with bottled cocktails, craft spirits and soft drinks, said Ajay Shetty, founder and director of Salud Beverages.
Young Indian consumers are warming to the idea of ââexperimenting more with their alcohol, this is especially true for consumers in the main cities of the country.
As a result, companies are pushing more mixers and ready-to-drink alcoholic beverages to support this growing consumer interest.
India is also a large market for alcoholic beverages, giving companies enough leeway to experiment with more brands and formats.
More recently, ready-to-drink cocktail brand O ‘Be Cocktails announced ??3.5 crore investment led by First Check, Letsventure, Bhavish Aggarwal and Ankit Bhati from Ola, Abhishek Goyal, founder of Tracxn, and Sprout Investments.
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