Beverages

The world’s largest spirits and wine evaluation competition, PR%F Awards 2022 – masked and unmasked

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November 5-6 at the University of Nevada, Las Vegas

LAS VEGAS, October 3, 2022– The PR%F Awards Spirits, Wine & Beverage competition will be held in Las Vegas on November 5-6 at the William F. Harrah College of Hospitality at the University of Nevada in Las Vegas. PR%F Awards has partnered with the College of Hospitality as a platform to provide valuable education and experience to its students. PR%F Awards is the first spirits and wine competition to partner with a leading college at a fully accredited university.

Over 40 students from Hospitality College will participate behind the scenes to learn how to create, manage and operate the world’s largest spirits competition. Additionally, a group of senior students will provide a best-of-show tasting evaluation for tequila, whiskey, and vodka.

PR%F judges and partners will also be part of the program, teaching, mentoring and working with college students.

“Many of our students are interested in careers in the beverage industry,” said Dr. Murray Mackenzie, Associate Professor-in-Residence at Hospitality College. “Giving these students the opportunity to participate in a spirits competition of this caliber brings an incredible dimension to their learning experience.”

“We are very excited to expand our PR%F Awards platform in 2022 and partner with William F. Harrah College of Hospitality at UNLV,” said Michele D. Tell, Executive Director of PR%F Awards. “The opportunity to work with college students, staff and instructors and expand PR%F awards is a wonderful opportunity.”

Over 70 judges (spirit/wine experts) who are all beverage buyers will come together in a private tasting competition to rate over 700 spirits and wines that have chosen to enter the judging competition.

This year, this unique competition will host two separate competitions – PR%F Awards-Masked, The Double-Blind Tasting and PR%F Awards-Unmasked, The Total Package.

PR%F Awards is a beverage competition that recognizes diverse and distinctive categories of international and domestic spirits, wines and other beverages and decorates these brands with accolades and medals through an exclusive 100-point scoring system.

This prestigious honor for winners selected by beverage industry buyers is the ultimate competition with over 300 categories.

The PR%F Awards sequester judges from across the United States for a private two-day tasting experience in Las Vegas. Each judge is a key buyer and decision maker in the spirits/wine industries and comes from different facets of the industry: distributors, retailers, restaurants, bars, nightclubs, resorts, airlines, liquor stores, chain online boxes and dispensers.

PR%F Awards will continue its tradition of creating a double-blind tasting contest with buyers from across the United States who rate spirits, wines and beverages in a 100-point scoring system. Once the tasting points have been accumulated, the distinguished jury (all buyers) will evaluate each unmasked brand, showing its bare content. Judges will see and smell the bottle, can, or product, read the ingredients, and see the overall marketing package (look, feel, and approach) that brands want to convey to the customer.

All winners receive a beautiful bespoke medal, a press release template to use at will, an “entered” graphic, a “winner” graphic, online marketing/collateral use of the prize, the PR%F Award logo and medals – without additional license fees. A special edition of PR%F The Magazine featuring all the winners of the PR%F Awards 2022 will be distributed to its 14 million readers after the competition.

The scoring system is Century Award (100 points voted unanimously), Double Gold (96 to 99 points, Gold (91 to 95 points), Silver (85 to 90 points) and Bronze (79 to 85 points).

The entry fee is $495 per entry/SKU for submission to two competitions – PR%F Awards Masked Tasting Competition and PR%F Awards Unmasked for The Total Package Competition.

Another specialty package available will include entry to the PR%F Awards competitions and streaming video on PR%F Live! hosted by James Beard Award winner Jennifer English. In this video, Jennifer will conduct an in-depth interview with the brand creator about her brand, and she will do an on-air taste assessment with the brand creator. This video will be distributed to all PR%F Awards outlets and branded for personal marketing purposes.

All submissions must arrive no later than October 15 at 5 p.m. Pacific Time. Submissions may be mailed to Opulent Wines & Spirits, Attn: The PR%F Awards, 4691 S. Valley View Blvd., Las Vegas, Nevada, 89103. For those with distribution in Nevada, contact the distributor directly to arrange shipment to Opulent Vins & Spirits. International participants without an importer in the United States, contact the PR%F PARK STREET importer at [email protected] to arrange importation into the United States. For more information on this exceptional opportunity, specifications and pricing, email [email protected] or call 1-888-959-7260.

The 2022 PR&F Awards are a private judging competition to be held November 5-6 in Las Vegas at the William F. Harrah College of Hospitality at the University of Nevada, Las Vegas. For more information, visit www.proofawards.com.

About PR%F prices

PR%F Awards is the premier spirits, wine and beverage awards program held annually in Las Vegas. Hand-selected judges, all buyers, from across the United States rate and earn spirits, wine, and beverages to earn medals and accolades while giving our judges a chance to be featured in hundreds new emerging brands. PR%F Awards and PR%F-The Magazine are owned and operated by The Original Brand, LLC www.proofawards.com or call 888-959-7260.

About William F. Harrah College of Hospitality at UNLV

UNLV Harrah College of Hospitality is consistently ranked among the best hospitality programs in the world. Studying just blocks from the epicenter of the hospitality industry – the Las Vegas Strip, UNLV hospitality students enjoy unparalleled access to hands-on, industry-relevant experience. Each year, the college hosts nearly 600 internships, hosts more than 100 national hotel brands at recruiting events, and matches an average of 175 industry mentors with students. With the completion in 2018 of the college’s state-of-the-art Hospitality Hall academic building, students are helping the college usher in a new era of excellence in hospitality education.

About Food & Beverage Magazine

Food & Beverage Magazine Food is the premier global multi-platform media destination for global dining and hospitality, insight trends and quality – located at 1930 Village Center Circle, #3197, Las Vegas, Nevada, 89134 www.fbmagazine.com

About PR%F The Magazine

PR%F The Magazine is an online digizine that focuses on trends in the spirits, wine and beverage industry worldwide, and is aligned with Food & Beverage Magazine www.proofawards.com

About Delta Sky Club®

Delta Sky Club® is where fresh, healthy food, great amenities and the most innovative beverage program in the industry make travel fun again. Relax at one of the airport’s 54 locations and sample craft cocktails, premium wines and craft beers. For more information, visit www.delta.com/us/en/delta-sky-club/overview

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