XED Beverages is preparing to expand its “cocktail meets seltzer” brand, Sesh, to reach more consumers in 10 states in the United States.
Sesh, which initially launched in four states in March, will expand its distribution to reach consumers in 10 states following its rapid growth since launch.
The Sesh brand is said to sell more than the category average and has sold over 35,000 cases in seven months.
XED Beverages Co-Founder and CEO Zeke Bronfman said, “With an incredibly strong performance in retail, Sesh is now booming. We’re thrilled to bring our bold and authentic flavors to more consumers and bring them tasty cocktails, better for you. “
XED Beverages Co-Founder and Chairman Nate Medow added, “In addition to our first strong results, we are proud to have removed 87,000 pounds of sugar from the US diet since the launch of Sesh. As we continue to grow, we remain committed to providing consumers with better alternatives for you without any compromise. “
News from the cast of Sesh just came out of the second XED brand launch – model Jordan Barrett’s Hapē – a sake-tipped seltzer.
Hapē has since launched in 145 BevMo stores and will also be available for purchase at Erewhon and Ralph’s over the next few weeks, before expanding to more than 10 states early next year.